[Monday, November 10, 2008]
Mayor Unveils Latest Louisville Metro Tie To Benefit Brightside

Mayor Jerry Abramson and Brightside are teaming up once again with local retailer Parallel 38 for a unique fundraiser just in time for the holidays. The official 2008 Louisville Metro Tie by Vineyard Vines was unveiled today and is now available at Parallel 38, located at 3905 Chenoweth Square. A portion of each sale will be donated to Brightside's beautification programs.

The creation of the new Metro Tie, the second in an annual series, was a collaboration between the mayor, Vineyard Vines and Parallel 38. This year's tie design has a sophisticated style featuring Louisville's version of the fleur de lis, celebrating one of the city's well-loved icons. The tie is available in red, royal blue, raspberry and apple green and will sell for $85 at the retailer. $5 from each sale from each tie will benefit Brightside.

"Building on the success of last year's launch, we have a tremendous opportunity to create a new look for Louisville, while dressing up our community through Brightside beautification projects," Abramson said.

This is the third Brightside fundraiser coordinated by Parallel 38. To date, Brightside has received over $8,000 from the sale of specialty Vineyard Vines ties.

"We are happy to support Brightside and do our part to keep our city clean and green and foster community pride," said Terri Cardwell, owner of Parallel 38.  "The exclusive Metro Tie from Vineyard Vines was such a hit last holiday season that we started working early this year in planning the new design for 2008."

Abramson became familiar with Vineyard Vines ties when President George W. Bush and U.S. Senator John Kerry wore the neckwear during the 2004 presidential campaign. At a campaign stop in Louisville, Abramson noticed the unique design and color of Kerry's tie and asked about its origins. Subsequently Abramson purchased several of the ties.

"Guys notice ties," Abramson said. "When you wear a suit everyday, it's the one thing that makes your suit stand out from the next guy's."

Vineyard Vines is an apparel company founded in 1998 by brothers Shep and Ian Murray, inspired by their love of Martha's Vineyard, Mass. Mike Gaumer, vice president of Vineyard Vines, flew into Louisville last year to visit local retailers and noticed the mayor wearing a Vineyard Vines tie in photos at the airport.

"We're thrilled that Parallel 38 has partnered with Mayor Abramson to give back to the city of Louisville," said Demi Wasilko Ferraris, director of sales for Vineyard Vines.  "Who knew something you tie around your neck would be tied to such a great cause?"

"I think the tie really captures the spirit of Louisville," Abramson said.

[Saturday, April 26, 2008]
Kentucky Pride
The Courier Journal

These limited-edition silk scarves by Vineyard Vines could dress up any outfit. Only 25 made in each color. $95 ($5 from the sale of each scarf benefits Brightside) at Parallel 38, Chenoweth Square.
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Craig Stevenson, owner of Loft Blu - a "gallery/refuge/venue" inside Glassworks where Australian-born designer Josh Goots stayed recently - is serious about gettingintoKentucky Derby Spirit. He also isn't playing when it comes to supporting Brightside, Mayor Jerry Abramson's beautification endeavor. So Stevenson likes to wear a limited-edition Derby-themed tie by Vineyard Vines available at Parallel 38, 3905 Chenoweth Square. It's $95 - $5 of which benefits Brightside. The ties feature a repeated design of a thoroughbred racehorse and mint julep cup. They're available in red, dark royal and yellow, and only 1,000 will be sold.

$5,000 raised for Brightside — Mayor Jerry Abramson announced today that sales from the official city tie have generated almost $5,000 that will benefit Brightside. The money will be used to create community gardens, maintain Bright Sites and buy supplies for community-wide cleanups.
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The owner of a St. Matthews clothing store has purchased 50 dog beds to donate to Metro Animal Services. The purchase brings Metro Animal Services close to its goal of collecting 100 dog beds this holiday season. Terri Cardwell, the owner of Parallel 38, purchased the virtually indestructible Kuranda dog beds online, which will be delivered directly to Metro Animal Services late next week.
Click to continue story.

[September/October 2007]
Sophisticated Living

As a New York City attorney with high-powered clients in the fashion world, Louisville native Jason Gabbard became fascinated by the evolution of a concept on paper to a finished product on the runway.
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[Thursday, August 30, 2007]
By Matt Thacker
Voice-Tribune

Terri Cardwell has brought her love of the outdoors into her store. Parallel 38, which opened at 3905 Chenoweth Lane in February of 2006, carries luggage, clothing, fly fishing gear and items for dogs.
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[Sunday, August 26, 2007]

Camel Weekender ($935)
Most luggage can be categorized as either functional or stylish. Sandstorm Kenya makes a line of bags that are both, as well as downright luxurious. They arealso very, very durable. Many are made with camel hide, and it's hard to imagine a material tougher than that. The African company started out making high-quality safari tents and each of its handmade bags is both beautiful and practical.

The Weekender (22 by 7 by 15 inches) has reinforced corners and a bunch of inside pockets of different sizes. The leather comes from North African camels euthanized because of old age. The company donates a portion of overseas sales to Kenya's Lewa Wildlife Conservancy. To view the collection of canvas, cowhide, camel and tweed products, go to www.sandstormkenya.com. The Weekender, and several other Sandstorm bags, are available locally at Parallel 38 in Chenoweth Square, (502) 895-3559.

[July 2007]
The July Issue of Louisville magazine voted Parallel 38 one of the top five places to buy
Outdoor Wear.

[Sunday, June 17, 2007]
By Susan Reigler
The Courier-Journal

Patagonia Men's Island Hopper Zip-Off Pants
While you probably won't need these convertible trousers in the hot and humid Ohio Valley for the next couple of months, they could come in handy if you are going to the mountains or the coast, somewhere that it's cool in the morning and evening and warm in the middle of the day. The durable poly/nylon trousers, which offer 30+ UPF sun protection, have zip-off legs that turn them into shorts. They are quick-drying, too, in case you get caught in a storm or your canoe capsizes. And they are supposed to have a jaunty, wrinkled look. It's the fabric. Don't try to iron them or they will melt. (I will not tell you how I know this.) You can get a pair at Parallel 38, 3905 Chenoweth Lane in Chenoweth Square, (502) 895-3559. $75.